Then Background of Event

Shenyang Qing Culture International Tourism Festival, in September 1998 Shenyang has started launches the Shenyang Custom Tourism Festival and the main theme focus on Qing Culture, officially named Shenyang International Tourism Festival in 2002 (Economic News, 2008).
Shenyang is the birthplace of the Qing Dynasty, the famous history heritages such as “a palace and two hills” and “the Qing Dynasty Street” renowned in China and outside China. The Qing Dynasty is last feudal dynasty in Chinese history and it is the dynasty which was owned most territory, it laid the territory of today’s China (Economic News, 2008).
The Shenyang Qing Culture International Tourism Festival started September every year and last 10 days, the activities of festival focused on Qing Culture such as the Royal ceremonial parade, the Emperor visits, the Manchu (one of Chinese races) court dance, the Shaman( one of Chinese Religions) Mid-Autumn Festival dance and the Temple Culture conventions. There were a very strong cultural atmosphere, and attracted tens of thousands of Chinese and Foreign tourists. Shenyang Qing Culture International Tourism Festival is an international event which is concentrated of trade, tourism, culture and academic exchanges as one (Liaoning-Yinkou government, 2006).

New dissertation topic - visitor motivations

Through careful consideration, and according to the feedback of research proposal, after talked with my dissertation research supervisor I decided to change my research topic to visitor motivation. After working with some literatures I found there are numbers of article talking about visitor mitivation, so the references are easy to get and theories of visitor are easy to understand. And the my new research objectives are:
1. To understand main purposes for visitor to participate the Shenyang Qing Culture International Tourism Festival, and identify the different categories of motivations for visitors to attend the event.
2. To analyse the varieties of visitor motivations deeply and calculate the main visitors group of event in order to formulate management strategies of services and facilities.
3. To understand the relationship and situation between visitors’ practical experience and their expectations of attending this event.
4. To use the results of this study as a sustainable reference for those relevant event organizations, and also provide assistances for them to improve service quality.

Research Limitations

Before I decided my dissertation research topic is to investigate the visitors' satisfaction of attending Shenyang Qing Culture International Tourism Festival, and intended to use qualitative type research method which is interview to work with my research. But after I have done some researches with literatures I foud this topic is quite difficult, and also, I have tried to contact with the key person in the event organization, but it seems impossible to is obtain the anwer from them.Because the event organization is a government department and they do not accept this kind of individual interview, so I think I might have to change my dissertation topic.

Research Proposal

The 4000 words research proposal have to be submitted on next Wednesday, after discussed with my supervisor today, I have decided my research will focus on visitors satisfaction of Culture Festival. The Shenyang Qing Culture International Tourism Festival will be the case study.

To investigate the factors influencing visitors' demands on Culture Festival, demands such as environment demands, activities demands.

What exactly influence visitors' demand? Are they will be gender, age, education, experience, income or participation time etc?

Shenyang Qing Culture International Tourism Festival

In September 1998 Shenyang city launched Shenyang custom tourism festival which were focused on Qing culture tourism week, officially named in 2002 Shenyang Qing Culture International Tourism Festival.
Shenyang as the birthplace of the Qing Dynasty, Qing has a unique history and cultural tourism resources and tourism resources: "a palace of two hills" and the Qing Dynasty Street are renowned in China and foreign. In the 2002 Shenyang Qing Culture International Tourism Festival the activities such as the Royal Ceremonial parade, the Emperor visits, the Manchu court dance and the Shaman Mid-Autumn Festival dance, there were a very strong cultural atmosphere and attracted tens of thousands of tourists.
Shenyang Qing culture International Tourism Cultural Festival is an economic, trade, tourism, cultural and academic exchanges as one of an international event. Through several years of practice, has become a tourism festival event to promote the opening up of Shenyang, attract investment and show the brand of urban style.

The topic of dissertation

The topic of my dissertation is focus on the influencing factors of visitors's needs when participating culture festivals. I will choose Qing culture of Shenyang International Tourism festival to be case study.
Shenyang as the birthplace of the Qing Dynasty has unique tourism resources and cultural tourism resources. Qing Cultrue of Shenyang International Toursim Festival as a brand event of city it will increase tourism.
Some literatures what I have planed to look at are about the information of Qing Culture and this festival, events management and organize events, how to promote festivals and how to improve customer service.
There are not many articles about Qing Culture of Shenyang International tourism festival is main chalenge for me to develop this research.

GLOBAL PEACE FESTIVAL

What is the Global Peace Festival?

The Global Peace Festivals promote peace through the arts, sports, service and education for all people as members of one global family under God, beyond race, religion, nationality and culture. 2007 was our launch year with Festivals held in Seoul, Jerusalem, London, Paris, Frankfurt, Cotonou and Manila. Here is our 2008 programme.At a Global Peace Festival you will receive a message of peace and experience the culture of living for others. As you bring that message to your friends, your neighbours and your community, you will become a Peacemaker. You will have the opportunity to participate in social action projects, meet and network with like-minded people, see exhibits from peace-minded organisations and see and hear some great entertainment.

Families of Peace

The Global Peace Festivals are dedicated to building one family under God by supporting individuals and families of peace, who are living for the sake of others. We organise seminars and workshops and our committee researches into, and runs conferences, on the area of marriage and family.