Through careful consideration, and according to the feedback of research proposal, after talked with my dissertation research supervisor I decided to change my research topic to visitor motivation. After working with some literatures I found there are numbers of article talking about visitor mitivation, so the references are easy to get and theories of visitor are easy to understand. And the my new research objectives are:
1. To understand main purposes for visitor to participate the Shenyang Qing Culture International Tourism Festival, and identify the different categories of motivations for visitors to attend the event.
2. To analyse the varieties of visitor motivations deeply and calculate the main visitors group of event in order to formulate management strategies of services and facilities.
3. To understand the relationship and situation between visitors’ practical experience and their expectations of attending this event.
4. To use the results of this study as a sustainable reference for those relevant event organizations, and also provide assistances for them to improve service quality.
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