Then Background of Event

Shenyang Qing Culture International Tourism Festival, in September 1998 Shenyang has started launches the Shenyang Custom Tourism Festival and the main theme focus on Qing Culture, officially named Shenyang International Tourism Festival in 2002 (Economic News, 2008).
Shenyang is the birthplace of the Qing Dynasty, the famous history heritages such as “a palace and two hills” and “the Qing Dynasty Street” renowned in China and outside China. The Qing Dynasty is last feudal dynasty in Chinese history and it is the dynasty which was owned most territory, it laid the territory of today’s China (Economic News, 2008).
The Shenyang Qing Culture International Tourism Festival started September every year and last 10 days, the activities of festival focused on Qing Culture such as the Royal ceremonial parade, the Emperor visits, the Manchu (one of Chinese races) court dance, the Shaman( one of Chinese Religions) Mid-Autumn Festival dance and the Temple Culture conventions. There were a very strong cultural atmosphere, and attracted tens of thousands of Chinese and Foreign tourists. Shenyang Qing Culture International Tourism Festival is an international event which is concentrated of trade, tourism, culture and academic exchanges as one (Liaoning-Yinkou government, 2006).

New dissertation topic - visitor motivations

Through careful consideration, and according to the feedback of research proposal, after talked with my dissertation research supervisor I decided to change my research topic to visitor motivation. After working with some literatures I found there are numbers of article talking about visitor mitivation, so the references are easy to get and theories of visitor are easy to understand. And the my new research objectives are:
1. To understand main purposes for visitor to participate the Shenyang Qing Culture International Tourism Festival, and identify the different categories of motivations for visitors to attend the event.
2. To analyse the varieties of visitor motivations deeply and calculate the main visitors group of event in order to formulate management strategies of services and facilities.
3. To understand the relationship and situation between visitors’ practical experience and their expectations of attending this event.
4. To use the results of this study as a sustainable reference for those relevant event organizations, and also provide assistances for them to improve service quality.

Research Limitations

Before I decided my dissertation research topic is to investigate the visitors' satisfaction of attending Shenyang Qing Culture International Tourism Festival, and intended to use qualitative type research method which is interview to work with my research. But after I have done some researches with literatures I foud this topic is quite difficult, and also, I have tried to contact with the key person in the event organization, but it seems impossible to is obtain the anwer from them.Because the event organization is a government department and they do not accept this kind of individual interview, so I think I might have to change my dissertation topic.